Service Design is a process.

In that process we consider the entire lifecycle of a product/service and focus on goals and outcomes. We listen, ask questions, and collect data to ensure that we’re on the right track to “better,” whatever that may mean in the context of the project.

Each stage of our process builds on the previous one, but not all projects require every stage. We tailor our offerings to our clients' needs.

Need help figuring out where to start? We offer half- and full-day scoping workshops where we'll help you figure out exactly what your project should be. Let us help you define accurately what you need right from the start. Let's properly scope your project.

We also provide training & workshops AND give talks!

Need one thing and one thing only? Maybe a bit of mix-and-match? Let's chat about what best meets your need.

We design projects around specific outcomes rather than specific deliverables, so when you work with us, you'll get exactly what you need to create & improve your product or service.

Usability Testing

Usability testing is a great way to generate ways to improve a product or service and can even be used to define them. We take care of recruiting participants, work with you to plan the test, facilitate the tests, then deliver a report that includes action items for your team to start improving right away.

We can run in-person, in-lab, or remote testing depending on the goal, time, and budget.

Use it to…

  • Identify issues blocking your customers from a great experience
  • Learn what your users do
  • Get feedback on ideas for new features

Design Research

Includes Usability Testing as needed

We start with a simple and broad a hypothesis as possible to understand the current state, then let the data we collect direct us where we need to listen and observe. We’ll use this approach when we (including you) are looking for new opportunities or we know there’s a problem, but we aren’t sure what is the root cause.

During research we’ll interview people in your company as well as users/customers of your products and services. We’ll tag along with employees as they do their job to get a better understanding of how to improve their workflow. Along the way, we develop profiles to be used for future conversations and design work.

Use it to…

  • Find out who your customers are
  • Know your customers better and deeper
  • Generate and explore new ideas for your company

Product Design

Includes Testing & Research

We take what we have learned and apply it to create workflows, wireframes, prototypes, and the information architecture such that you know exactly what you need to build. Whether a single feature or an entire product, we can create what you, and more importantly, your users need.

Use it to…

  • Take a data-driven design approach
  • Validate designs to reduce support requests
  • Increase user satisfaction

Service Design

Includes all the things!

Here we look at the entire journey your customer takes, as well as everything they interact with (people, places, things) to map out where you’re at today, and where you need to get to in order to support your customers and give your employees what they need to do their jobs well.

Use it to…

  • Increase customer loyalty (CLV)
  • Deeply understand of all aspects of your customers' journey and how your business supports it
  • Discover exactly how your business functions

Let‘s work together


Product Design.

Service Design.

Usability Testing.

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