We care deeply about looking holistically at problems & opportunities. We don’t rush into solutions. We’re interested in What you’re trying to achieve, and more importantly Why. Most of us have been doing Research, Product Design, Service Design, and Usability Testing for over 20 years. We’ve seen trends come and go.

There are many ways to do the right work well. The had part is convincing you that it’s worth taking the time to figure out: what is the right work? If you’re looking for a team to do production work for you because you need “resources” to throw at a rapidly approaching deadline … we aren’t up for that.

If you’re looking to figure out how to better connect with your customers and employees, and you’re open to solutions other than the one you thought of at dinner last night with no actual research … you’ve come to the right place.

Matthew Oliphant

Matthew has led the research, design, and testing efforts for dozens of product & service projects over the past 22 years. He’s led research efforts to understand the needs of organ transplant recipients, greatly improved turnaround times for health insurance arbitration cases, and helped doctors communicate dense genomics information to consumers.

While his work impacts primarily healthcare, he has improved insurance, banking, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, SaaS, B2B, B2C, and C2B.

Elise Lind

Elise specializes in design research, adapting many different techniques to understand users’ needs, design a positive user experience, and validate it through testing. She has over 25 years’ experience in human factors engineering, UX research, and interaction design, with a BS in mechanical engineering and MS in human factors psychology.

Katerina Ivkova

Katerina is a veteran Design Researcher who excels at mapping systems at all levels to find ways to increase efficiency and effectiveness as well as to reduce waste and increase revenue. Over the past 15 years she has improved the Telecommunications, Engineering, and Education industries. Katerina has an MS in Human Factors in Information Design.

Matt Wallens

Matt is a senior service design consultant focused on research, training, and design. With over 20 years experience, he’s researched products for web, desktop, & mobile and guided clients through project discovery, strategy, and functional design.

If you want to better understand your customers or employees so that you can make a real, positive impact on their lives, he’ll help you do it.

Ildikó Tóth

Ildikó has a background in many tech sectors including semiconductor manufacturing, channel partner programs, trucking marketplaces, and digital libraries. She worked in software development, product, and business analysis before finding her true calling in the field of design. Ildikó works on complex applications for displaying and manipulating data. This requires a deep understanding of the user’s journey and pain points in order to inject nudges and information at the right time to help them achieve their goals.

She’s a “there-must-be-a-better-way” generalist who loves working collaboratively to solve challenging problems.

Peter Russo

Peter has designed applications that help systems engineers who build complex products reduce risk and meet their auditing needs, smoothed the path-to-enrollment for college applicants, and created tools for citizens to tell stories about their communities using public data.

Whether the project requires running a workshop to get everyone on the same page, facilitating usability tests to validate ideas, or building a design system to make work more efficient - it will be done collaboratively, thoughtfully, and with the end goal of making lives better.