Expertise in UX Research, Product Design, Service Design, and Usability Testing

I care deeply about looking holistically at problems & opportunities. I am interested in What you’re trying to achieve, and more importantly Why.

There are many ways to do the right work well. The hard part is convincing you that it’s worth taking the time to figure out: what is the right work? If you’re looking for someone to do production work for you because you need “resources” to throw at a rapidly approaching deadline … hard pass.

If you’re looking to figure out how to better connect with your customers and employees, and you’re open to solutions other than the one you thought of at dinner last night with no actual research … you’ve come to the right place.

Matthew Oliphant

Matthew has led the research, design, and testing efforts for dozens of product & service projects over the past 23 years. He’s led research efforts to understand the needs of organ transplant recipients, helped define processes and tools for research into rare diseases, and helped doctors communicate dense genomics information to consumers.

While his work impacts primarily healthcare, he has improved insurance, financial services, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, entertainment, SaaS, B2B, B2C, and C2B.

Areas of Expertise:

  • Building internal practice and teams
  • Product Design
  • Product Management
  • Process Improvement
  • Service Design
  • Usability Testing
  • UX Research

Excellent Humans You'll See On Projects From Time to Time

Elise Lind

Elise specializes in design research, adapting many different techniques to understand users’ needs, design a positive user experience, and validate it through testing. She has over 25 years’ experience in human factors engineering, UX research, and interaction design, with a BS in mechanical engineering and MS in human factors psychology.

Katerina Ivkova

Katerina is a veteran Design Researcher who excels at mapping systems at all levels to find ways to increase efficiency and effectiveness as well as to reduce waste and increase revenue. Over the past 15 years she has improved the Telecommunications, Engineering, and Education industries. Katerina has an MS in Human Factors in Information Design.

Matt Wallens

Matt is a senior service design consultant focused on research, training, and design. With over 20 years experience, he’s researched products for web, desktop, & mobile and guided clients through project discovery, strategy, and functional design.

If you want to better understand your customers or employees so that you can make a real, positive impact on their lives, he’ll help you do it.

Ildikó Tóth

Ildikó has a background in many tech sectors including semiconductor manufacturing, channel partner programs, trucking marketplaces, and digital libraries. She worked in software development, product, and business analysis before finding her true calling in the field of design. Ildikó works on complex applications for displaying and manipulating data. This requires a deep understanding of the user’s journey and pain points in order to inject nudges and information at the right time to help them achieve their goals.

She’s a “there-must-be-a-better-way” generalist who loves working collaboratively to solve challenging problems.

Peter Russo

Peter has designed applications that help systems engineers who build complex products reduce risk and meet their auditing needs, smoothed the path-to-enrollment for college applicants, and created tools for citizens to tell stories about their communities using public data.

Whether the project requires running a workshop to get everyone on the same page, facilitating usability tests to validate ideas, or building a design system to make work more efficient - it will be done collaboratively, thoughtfully, and with the end goal of making lives better.

Doug Kincade

Doug is a veteran designer and consultant who has been making digital things since before web browsers and teaching for longer than that. An incisive analyst and team leader, he has an MA (and part of his PhD) in English.

He has had conversations and meals with Nobel Prize winners, skateboarded for money, handled rare cartoons, and spent a long hour arguing with Ted Cruz.


Hey, look! It’s one of those client logo hodge-podge graphics. People seem to like them, or at least expect them. Be glad it’s not an image carousel.

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Based in Portland, Oregon.
Projects worldwide.