We provide our clients with an understanding of what their products and services must get right.
That means helping them experience multiple ways of seeing. We want them to adopt the perspective of people who use (or might someday use) their products and services — then build based on a deep understanding of customer needs balanced with the business' capability to deliver.
When it's done well, our approach reduces suffering and preserves dignity of both the team involved in the project and the people impacted by or using the products and services in question.
If that sounds aspirational, good; it's what we're chasing.
At Studio VO, we work with clients on everything from idea valuation (is this a good thing for you to do?) to design research (let's go talk to people!) to usability testing (did the thing we make hit the mark?) to teaching your teams how to continue the work which we set you on the path doing.
Wherein we can substitute Innovation with Success, Change, and What Customers Need... Looking back over the past 3 years of Studio VO, I've seen a pattern. For many reading this, the pattern won't be a surprise: Most of our prospects start from a point of crisis. What I've been referring to as, in my imagined words of the client, "we need to put out the fire du jour."
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