People are weird. We figure out why.

research, product design, service design, usability testing

We will put out the fire du jour...

But we also want to make sure the fires don’t start again in the future.

In our process we consider the entire lifecycle of a product or service and focus on goals and outcomes. We listen, ask questions, and collect data to ensure that we’re on the right track to delivering better outcomes and doing the right work well.

Each stage of our process builds on the previous one, though not all projects require every stage. We tailor what we deliver based on your needs.

Need help figuring out where to start? We offer half- and full-day scoping workshops where we’ll help you figure out exactly what your project should be. Let us help you define accurately what you need right from the start.

  • We ran a stand-alone Discovery project for Healx to find out how best to inform their Product Strategy. We found out a lot more along the way.

  • We helped Autodesk redesign their Forge documentation site and mapped the content production process. Many teams—dozens of individuals contributing.