Studio VO
People are weird. We figure out why.

We help you focus your time and money on doing the right work well. Ask yourself, “What's the cost of focusing on the wrong work?” We identify the root cause of what’s keeping your product or service from reaching its full potential; for you and your customers.

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We work with a wide range of company sizes and types, from decades-old companies to pre-seed startups.

What they all have in common is the need to do better. Whether that’s testing out a new feature, deeply understanding and improving a service, or optimizing their process of getting shit done. Yes, we speak like humans.

Design Research
Service Design
Usability Testing
Product Design
Process Improvement

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Before running sown the path of a solution, we want to be sure of the What. What are you trying to accomplish? Is it the right thing and for whom?In the end, we either validate the idea, or we find out what the idea should be.


We meet with you and any stakeholders you feel need to be involved. We talk to your current, former, and potential customers, your employees, and anyone else who might have some insight into the current state of things.

We design our work and deliverables around your goals, tailoring our tools and methodologies for each project. The result will be a strategic plan that will move your efforts forward, and show you that, perhaps, people aren’t so weird after all.

Latest Article

Startup Therapy Office Hours

I'm partnering with Tara Horn of The Praxis Department​ to offer 4 days of office hours. We're calling it Startup Therapy. You don't have to be a startup to sign up, but since we're basing out of PIE, we figured it'd be a good title. We'll be available from 9am to 2pm each day.


Let‘s work together

Have a question? Want to know more about what we can do for you? Send us a brief description of your project, and we'll get in touch.

Or send us an email if you prefer.