We provide our clients with an understanding of what their products and services must get right.
We want them to adopt the perspective of people who use (or might someday use) their products and services. We help them move forward based on a deep understanding of customer needs balanced with the business' capability to deliver.
Research, Strategy, Product & Service Design, Usability Testing.
We run the gamut on figuring out how best to help people live better lives. We create new paths by understanding motivations, behaviors, needs, and barriers. We don't guess. We don't A/B test two bad ideas. We find out and design for it.
Our approach looks at the entire system. We seek to reduce suffering and increase dignity not just for the customers using the products and services in question, but also for the employees who carry out the company's mission.
If that sounds aspirational, good. Why not aspire to do better?
We work with clients on everything from Ideation (“Is this a good thing for you to do?”) to Research (“Let's go talk to people!”) to Usability Testing (“Did the thing we make hit the mark?”). We'll even teach your teams how to continue the work which we helped you start.
Wherein we can substitute Innovation with Success, Change, and What Customers Need... Looking back over the past 3 years of Studio VO, I've seen a pattern. For many reading this, the pattern won't be a surprise: Most of our prospects start from a point of crisis. What I've been referring to as, in my imagined words of the client, "we need to put out the fire du jour."
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