We've worked in many industries, including healthcare, insurance, banking, accounting, CRM, marketing, e-commerce, business processing, education, transportation, engineering, SaaS, B2B, B2C, and the rare C2B.

Get in touch and we can talk about some of the other work we've done beyond what we share here.

Collaboration Software Company

We helped our client investigate the premise that “People have meetings.” This purposefully generative research identified the need for more research and was meant to.

The specific ask wasn’t “what product should we make,” but instead, “Find what don’t we know and challenge what we think we know.”

We helped our client start down the path toward a unified vision of their future.

Not just for the team within the company who brought us in, but also the dozens of teams who make products via (currently) a lot of guesswork. It isn't often we get requests like this, but it's also often the most rewarding kind of work; for us and our clients.

AllMed Healthcare Management

AI/Human-powered Patient Records Management

This was a brisk project (2 weeks) where we were brought in with little time to spare to design an app that allows a person to review and organize (with often 500+ pages of content) while simultaneously training an AI to take over the work.

We delivered a complete design which our client could build based on what features they prioritized as most important.

It was a fun project that allowed us to design a workflow that made sense for the human as well as making it easier to train the AI as to how the records should be best organized.

Enterprise Software Redesign

We provided User Research, Usability Testing, and UX Design to AllMed for their internal application that runs the bulk of their business. When we came in, they were in the later stages of the project to launch a new version of the tool they'd been relying on.

Based on conversations with internal users as well applying some heuristics, we were able to greatly optimize the interface so that it better matched the workflow of the users and, where appropriate, put more onus on the system to do some of the administrative tasks so that the users could focus on the core of their work.

Thanks to our help, they launched the new app to a 30% improvement to the overall workflow of reviewing cases. That's a direct, positive impact to their bottom line.

Users are able to work faster and better, and the system adapts to what they need depending on the type of work they are doing at any given point during the day. Cases they review get decisions sooner which means patients know faster whether their claim will be paid.

We love these kinds of projects where we can help a company make more money and help real people with their daily lives.

Mayo Clinic

Migraines 24/7

For one of our many projects with them, we helped Mayo Clinic understand how people who suffer from migraines deal with the pain, how it affects their lives, how they handle medication, and how they interact with the different aspects of Mayo's organization.

This exploratory research uncovered problems and opportunities to better serve Mayo's patients and potential patients with information and services. It also influenced the design and development of a migraine treatment application.

Research findings helped doctors, administrators, and Mayo’s web team get a better understanding of their patients needs which lead to changes on the web site as well as how information was shared with patients during in-person treatment.

The project delivered a mix of qualitative and quantitative results based on in-person and remote interviews (with full transcripts) as well as an online survey. Turnaround time: 12 days.

DNA Testing

We worked with Mayo Clinic to help launch their DNA testing product and service. The project explored how people feel when they receive their test results and how to support them if they fell into the 1-3% of people who have a heightened risk for diseases like Cystic Fibrosis.

While we certainly wanted to help create a usable flow to get the consumer through the process of ordering a test kit and then later seeing their results, it was important to us, and to Mayo, to really be there for the person on the other end of the screen.

Our results informed the internal team as to the best ways to support the consumer as well as the best ways to communicate dense genomic information to someone who isn't studying to be a doctor.

Mayo was offering more than ancestry information and getting that right form the start, particularly related to disease risk and medication response was the main goal of our with with them.

Moda Health

In advance of work to improve their Medicare service, Moda had us reach out to people who are in the market for Medicare coverage to test the current state of Moda's site. This was a smart move for Moda: to explore how to improve first instead of jumping in to create a new experience and testing it to see how they did.

And we got an earful from consumers. Shopping for Medicare coverage is very confusing and upsetting to people, especially for something that is supposed to help them as they age.

Our work uncovered how overwhelming shopping for Medicare plans can be. We were able to share how upset consumers are about having to wade through all the information from different providers in general.

We presented our findings to the internal team with designs and other recommendations to help move them forward to best support their current and potential customers.


We conducted usability testing for a prototype VR product. The purpose was to explore concepts and perspectives related to using 2D and 360° photos and videos within VR with Hobbyist and Professional users of VR software and hardware.

We explored the prototype software and hardware with them, delved deep into how they might use the product in their own work, and explored ideas participants had related to how they thought the product could be used by others.

The goal was to assess the viability of the product for both Hobbyists and Professionals as well as to highlight potential uses cases to conduct future research on.

We identified areas of continued research, surveyed participants with classic Guttman Scale to understand potential future willingness to buy, and overall had a lot of fun playing in the VR space


We had the opportunity to help Timed:Exercise shut down a new business venture.

Jay, owner of Timed:Exercise, came to us with a $250,000 budget for creating new software to run the venture. Instead, we suggested a Discovery project. There were too many unknowns and a short research-focused project was the way to go. The results strongly underlined just how much Jay was not in a position to start the new business.

He was sure he knew what he needed, but the research showed otherwise.

Jay thanked us for keeping him from spending millions on a mistake.

The project delivered a mix of qualitative and quantitative results based on remote interviews (with full transcripts) as well as an online survey. It also included an overview of likely technologies that would have been the best to use to build out the idea.

Working on this project prompted the creation of our talk, Best Practices for Destroying People's Dreams. Want us to come to your company and give the talk? Get in touch.

Let‘s work together


Product Design.

Service Design.

Usability Testing.

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