how we’ve helped.
“How will they feel?”
Usability testing, research, and even copyediting of medical information… We went deep on this project.
We worked with Mayo Clinic to help them assess the level of understanding which their DNA Testing customers would understand the results of said testing.
But we went beyond comprehension to get to the bottom of the question: how do people feel when they receive the results? And how can we guide them such that they are informed and feel as good as possible, regardless of the results?
The outcome of our work helped Mayo dial-in their messaging and produce an easy-to-use app. $70,000 spent to launch a new product & service that will make them millions. Worth it.
“Wait. How much?”
AllMed brought us in 3 months prior to launching a new internal web application. This new app was going to be the backbone of the day-to-day business processing and it needed to be good on day one.
We sat down with employees to understand their workflow, assessed the current state of the proposed new app, and got to work undoing some mistakes and refining what they had.
Then they asked us to redesign the UI. Can do. The app launched and productivity immediately increased. Errors went down.
$60,000 to launch an app that lead to a 30% increase in the number of cases they can work through every day. By their math, that’s an extra $10 million in yearly revenue.
We helped Google investigate the premise that “People have meetings.” This purposefully generative research was run to identify the areas for more research.
The specific ask wasn’t “what product should we make,” but instead, “Find what we don’t know and challenge what we think we know.”
We helped them start down the path toward a unified vision of their future.
Not just for the team within the company who brought us in, but also the dozens of teams who make products via (currently) a lot of guesswork. It isn't often we get requests like this, but it's also often the most rewarding kind of work; for us and our clients.
“People have meetings. Look into that.”
Bolt Threads brought us in to create a Current and Future State Service Blueprint to better understand how they move Prospects to Customers as they scale their mycelium-based leather replacement startup.
We ran several workshops, both in-person and remotely, to understand the details and unknowns of every step of their process—then worked together to make it better (and scalable).
The outcome is this group of people, across multiple departments, has a better understanding of needs and struggles and how best they can support each other in their mission.
“Mushroom leather. The kind you wear.”
“Say no to the Big Reveal.”
HP brought us in to create a hybrid Journey Map/Service Blueprint for their Printers and Laptop customer service flows.
The request came from an SVP who got the need for understanding deeply how the process of support works; HP is a big enough company that no one knows, end-to-end, what happens.
The entire project was done remotely with many conversations with people across the organization and across the world.
When the final readout happened, there were very few questions, primarily because 24 of the 30 people on the call had helped build the map.
We ran a stand-alone Discovery project for Healx to find out how best to inform their Product Strategy. We found out a lot more along the way.
This was a generative Research project meant to understand the current-state struggles Healx was going through and how we might guide them along the right path.
There was a lot to cover, but we were able to orient the exec team around what issues were most important to address, as well as the interdependency within the issues.
This work will inform their product strategy, workforce planning, and even how they conduct meetings for years to come.
“They’re called Orphaned Diseases because drug companies can’t be arsed.”
“We have 5 weeks.”
Autodesk brought us in to put out a few fires.
We did some usability testing to understand what developers were looking for when they came to the Forge site.
We redesigned their Documentation pages and did a current state Content Audit which involved 17 representatives from the 6 teams who publish content on the site.
Part of the work was to help them be ready for launch for their Autodesk University event and part was to get their teams aligned on process, specifically highlighting the known unknowns to guide them along the path of really understanding how the work gets done.
Clarity FTW.
“What do you mean, ‘smart toilet’?”
We worked with TOTO to explore how potential US-based customers might feel about a wellness toilet.
There is a blood flow sensor in the seat and a camera that tracks your poo! Super interesting project and the feedback we got will inform TOTO’s strategy for sales in the US.
And, because everyone asks: no one wants to spend $8,000 on a toilet that does most of what an Apple Watch does…
Still though: fun project!
“A Trip to the Moon meets Web3.”
We were brought in by the CTO to build a research and design process, build out a team, and get their film & crypto product ready for public launch. We set out to get the Filmio platform from “yeah, this is obviously a prototype” to “let’s support creators from around the world in getting their projects made.”
This work was entirely about getting Filmio ready for the growth that’s coming. Proud to have got them set off on the right path.
“90 days. Actually, now it’s 89.”
YearOne brought us in to completely redesign their platform, create a design system, and get them on track to onboarding an entirely new type of user to their educational service. And we had 3 months to do it.
Luckily we were able to move fast and got the bulk of the work done in the first 5 weeks. After that it was about refinement and doing future-thinking design work for ideas that will be launched in 2023.
These are some recent projects, but we have experience with insurance, financial services, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, entertainment, SaaS, B2B, and B2C.