Studio VO
People are weird. We figure out why.

Design Research . Service Design . Customer Experience

We help you reimagine your business within the broader context of your customers’ lives in order to focus your time and money on the right things. Looking honestly at what you are doing and why you do it can be hard. And it can be transformative.

What's the cost of focusing on the wrong thing? We identify the root cause of what’s keeping your product or service from reaching its full potential; for you and your customers.

Studio VO uses a discovery process that includes exploratory user research, prototyping, usability testing, and strategic analysis to validate ideas and illuminate new paths for growth.

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How We Find the Answer

At its core, our Service Design process is a lot of talking and twice as much listening. We’ll meet with you and any other stakeholders you feel need to be involved. We’ll talk to your current, former, and potential customers, employees and anyone else who might have some insight into the current state of things.

We work with your team, company, or startup, designing around your goals and tailoring our tools and methodologies for each project.

The result will be a strategic roadmap that will move your business forward, and show you that maybe your customers aren’t so weird after all.

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Exploratory Research

Concept Validation

Usability Testing


Our Most Recent Article

Startup Therapy Office Hours

I'm partnering with Tara Horn of The Praxis Department​ to offer 4 days of office hours. We're calling it Startup Therapy. You don't have to be a startup to sign up, but since we're basing out of PIE, we figured it'd be a good title. We'll be available from 9am to 2pm each day.


Let‘s work together

Have a question? Want to know more about what we can do for you? Send us a brief description of your project, and we'll get in touch.

Or send us an email if you prefer.