We worked with Mayo Clinic to help launch their DNA testing product and service. The project explored how people feel when they receive their test results and how to support them if they fell into the 1-3% of people who have a heightened risk for diseases like Cystic Fibrosis.
While we certainly wanted to help create a usable flow to get the consumer through the process of ordering a test kit and then later seeing their results, it was important to us, and to Mayo, to really be there for the person on the other end of the screen.
Our research informed the internal team as to the best ways to support the consumer as well as the best ways to communicate dense genomic information to someone who isn’t studying to be a doctor.
Mayo was offering more than ancestry information. Getting that right from the start, particularly related to disease risk and medication response, was the main goal of our work with them.