We helped our client investigate the premise that “People have meetings.” This purposefully generative research identified the need for more research and was meant to.
The specific ask wasn’t “what product should we make,” but instead, “Find what don’t we know and challenge what we think we know.”
We helped our client start down the path toward a unified vision of their future.
Not just for the team within the company who brought us in, but also the dozens of teams who make products via (currently) a lot of guesswork. It isn’t often we get requests like this, but it’s also often the most rewarding kind of work; for us and our clients.