We've worked in many industries, including healthcare, insurance, banking, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, SaaS, B2B, B2C, and the somewhat rare C2B.
Get in touch and we can talk about some of the other work we've done beyond what we share here.
AllMed Healthcare Management
We provided User Research, Usability Testing, and UX Design to AllMed for their internal application that runs the bulk of their business. When we came in, they were in the later stages of the project to launch a new version of the tool they'd been relying on.
Based on conversations with internal users as well applying some heuristics, we were able to greatly optimize the interface so that it better matched the workflow of the users and, where appropriate, put more onus on the system to do some of the administrative tasks so that the users could focus on the core of their work.
Thanks to our help, they launched the new app to a 30% improvement to the overall workflow of reviewing cases. That's a direct, positive impact to their bottom line.
Users are able to work faster and better, and the system adapts to what they need depending on the type of work they are doing at any given point during the day. Cases they review get decisions sooner which means patients know faster whether their claim will be paid.
We love these kinds of projects where we can help a company make more money and help real people with their daily lives.
For one of our many projects with them, we helped Mayo Clinic understand how people who suffer from migraines deal with the pain, how it affects their lives, how they handle medication, and how they interact with the different aspects of Mayo's organization.
All participants were in some amount of pain 24/7.
This exploratory research uncovered problems and opportunities to better serve Mayo's patients and potential patients with information and services. It also influenced the design and development of a migraine treatment application.
Research findings helped doctors, administrators, and Mayo’s web team get a better understanding of their patients needs which lead to changes on the web site as well as how information was shared with patients during in-person treatment.
The project delivered a mix of qualitative and quantitative results based on in-person and remote interviews (with full transcripts) as well as an online survey. Turnaround time: 12 days.
We conducted usability testing for a prototype VR product. The purpose was to explore concepts and perspectives related to using 2D and 360° photos and videos within VR with Hobbyist and Professional users of VR software and hardware.
We explored the prototype software and hardware with them, delved deep into how they might use the product in their own work, and explored ideas participants had related to how they thought the product could be used by others.
The goal was to assess the viability of the product for both Hobbyists and Professionals as well as to highlight potential uses cases to conduct future research on.
We identified areas of continued research, surveyed participants with classic Guttman Scale to understand potential future willingness to buy, and overall had a lot of fun playing in the VR space
We had the opportunity to help Timed:Exercise shut down a new business venture.
Jay, owner of Timed:Exercise, came to us with a $250,000 budget for creating new software to run the venture. Instead, we suggested a Discovery project. There were too many unknowns and a short research-focused project was the way to go. The results strongly underlined just how much Jay was not in a position to start the new business.
He was sure he knew what he needed, but the research showed otherwise.
Jay thanked us for keeping him from spending millions on a
The project delivered a mix of qualitative and quantitative results based on remote interviews (with full transcripts) as well as an online survey. It also included an overview of likely technologies that would have been the best to use to build out the idea. Turnaround time: 15 days.
Working on this project prompted the creation of our talk, Best Practices for Destroying People's Dreams. Want us to come to your company and give the talk? Get in touch.